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International Women Beauty Consultants (IWBC)
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About IWBC:
The network International women
beauty consultants (IWBC) is timely due to increased
demands by women world wide to have easier access to women
specialists. In some cultures, those demands have been in
place for decades.
For example, Arab countries, population 340 million (17
countries), women specialists are preferred due to the Arab
culture for many reasons:
- According to a Saudi
medical investigator's report:
Female patients trusted female physicians more than male
physicians and rated female physicians more
positively.
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In the Saudi culture, when a female has
a medical problem she will be accompanied by a very
close relative or husband who
will do all the talking
and interpretation, especially, when the physician is a
male. However, in presence of a female physician, the
Arab female patients will communicate directly with the
physician, no middle man!
-
Research found that female physicians
tend to display more patient–centered behavior: make
frequent statements of encouragement and approval, use
more positive verbal and nonverbal behaviors, and ask
more questions on both biomedical and psychosocial
topics.
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